No other B2C industry has thrived on Instagram quite like the manner industry.

Between their advisedly curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, mode and beauty brands have become masters of consumer appointment on the visual content platform. And brands from whatsoever industry could learn a thing or 2 from these inspirational feeds. 

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Back in 2015, business intelligence business firm L2 plant that style and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate.


Source: Digiday

The L2 report likewise found that among way and beauty brands, Instagram had firmly become the social media platform of choice -- far outranking Facebook and Twitter.


Source: L2

Today, the industry's love affair with Instagram isn't showing any signs of slowing down. Digiday recently checked in with a number of fashion and beauty social media insiders at SXSW's Decoded Mode and Create & Cultivate events, confirming that Instagram remains a height priority in their digital marketing strategies.

"Instagram is always a priority for united states," Rosi Sanchez, a social media strategist at Fossil, told Digiday. "We have more than achieve and a larger new follower grouping there, so it leads to more conversions. Until we get to ane.5 million or 2 million followers, information technology's going to exist our number one priority."

Fossil isn't alone. Social media strategists from more than established brands like L'Oréal USA, Shopbop, and Murad also indicated that Instagram was their summit social media priority for the foreseeable hereafter.

Brands from any industry looking to level up their visual storytelling chops should proceed a close middle on fashion brands for inspiration. To assist become you started, we've compiled a listing of 15 style accounts -- both big and minor -- who are crushing the Instagram game. Accept a wait beneath, and start planning your adjacent big Instagram button. For a deeper dive on how to build a presence on Instagram, bank check out our complete guide to Instagram marketing.

15 Fashion Brands to Follow on Instagram

ane) Everlane @everlane

While Everlane's business relationship has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world.


2) Nike @nike

The behemoth athletic brand has enthusiastically embraced video content, and tin can be regularly found sharing clips with their impressive 7.1 million follows on Instagram. Their feed features a motivational mix of professional person athletes and regular, everyday fitness enthusiasts.


iii) Teva @teva

Teva's Instagram feed is perfect proof that it'south possible to requite your brand a modern update without losing the spirit of what fabricated you successful in the first place. Their feed includes customer-generated photos of their sandals out in the wild, every bit well as sleek production shots highlighting their new styles.


4) Zara @zara

Zara has made a name for itself past emulating the marketing of more expensive, luxury brands, and their Instagram feed is no exception. Their business relationship looks similar a high-style magazine, with professional person editorial shots of their men's and women'south styles.


5) Fossil @fossil

If you lot like photos of neatly organized items, so Fossil's Instagram is definitely for you. The accessories brand curates an impressive feed of food, fashion, and celebrity influencers like Kristen Bell.


6) Kate Spade @katespadeny

Despite beingness a well-established label, Kate Spade'due south Instagram has a distinct personal touch that sets it autonomously from similar brands. Their social media managing director shares daily outfit pictures, snaps from around New York, and behind-the-scenes shots of the design procedure at the Kate Spade studio.


vii) Fjällräven @fjallravenofficial

The Instagram feed for Swedish outdoor apparel brand Fjällräven is less about their products, and more nigh the adventurous spirit that has defined the company for almost 60 years.


8) Madewell @madewell

Dress make Madewell is known for their relaxed, classic styles, and their Instagram clearly reflects this aesthetic. With bright, sunny images of their latest products and collaborations with brands like Vans, their feed is a fashion lover's delight.


9) The Row @therow

Another business relationship that focuses less on their products and more than on visual inspiration, The Row features vintage photos of art, compages, and fashion -- only occasionally sharing images of their actual products.


10) Asos @asos

British online fashion and beauty retailer Asos keeps their feed updated regularly with colorful and bold product images and editorial snaps from their latest campaigns.


11) Aerie @aerie

Scrolling through Aerie's Instagram feed is like taking a tropical beach getaway. The lingerie and bathing accommodate brand has been applauded for their commitment to unretouched photos in their print ads, and they continue the effort on their Instagram business relationship by jubilant a various range of women and body-positive messages.


12) Eileen Fisher @eileenfisherny

Eileen Fisher keeps the emphasis on their quality materials and environmentally friendly production processes Instagram presence. Past featuring images of women from all walks of life, they bear witness that style is truly ageless.


xiii) Anthropologie @anthropologie

With colorful shut-ups of their brightly patterned styles, Anthropologie's feed is a visual smorgasbord of inspiration. We particularly love the travel shots featuring their dress around the world.


xiv) Girlfriend Commonage @girlfriendcollective

This leggings startup has however to fifty-fifty officially launch a full collection of clothing, simply they already avowal an impressive threescore.2k followers on Instagram. Thank you to a gratuitous leggings promotion they advertised earlier this year on Instagram and Facebook, the brand has enjoyed explosive social media growth. Their feed keeps customers engaged with stunning production photography of their minimal styles, and screencaps from inspirational movies.


15) J.Coiffure @jcrew

J.Coiffure has mastered the art of follower engagement on Instagram. With daily-updated Stories and regular contests to select new styles for wearing apparel and accessories, their vibrant feed keeps customers inspired and interested.


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Originally published Jul 31, 2018 seven:08:00 PM, updated October thirty 2019